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Taco Bell’s Quesarito Launches Monday, June 9

Taco Bell’s Quesarito Launches Monday, June 9


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Taco Bell's newest mash-up will be available at participating locations beginning June 9

After months of market testing in Oklahoma City, participating Taco Bells across the country will officially debut the Quesarito, the company’s answer to Chipotle’s burrito and quesadilla hybrid.

The new menu item features seasoned beef, Latin rice, chipotle sauce, and reduced-fat sour cream, which is then wrapped in a grilled quesadilla with melted cheeses.

According to Chris Brandt, Taco Bell’s chief marketing officer, the Quesarito has been one of the best-selling menu items introduced to a test market, second only to the Doritos Locos Taco, which was the brand’s most successful product launch.

“We’re constantly hearing stories about two great things coming together to create something extraordinary,” said Brandt. “We have just that with the Quesarito, our latest mash-up of a full grilled cheese quesadilla wrapped around a classic burrito, making something so good that you can expect to see more flavor combinations down the road.”

Beginning June 12, Taco Bell will introduce a new television creative to support the launch, called “Imagine,” produced by Deutsch LA.

Stay tuned for updates when we try out the Quesarito for the first time tomorrow!

Karen Lo is an associate editor at The Daily Meal. Follow her on Twitter @appleplexy.


Taco Bell Adds The Quesarito To Its Menu And Stoners Everywhere Rejoice

Taco Bell has mastered the food mashup. The chain took the fast food world by storm when it released its Doritos Locos Tacos two years ago, and created another splash most recently with its breakfast Waffle Taco. On Monday, Taco Bell will add another mashup to its permanent menu: the Quesarito. It's a burrito wrapped in a quesadilla, and it's about to blow Taco Bell fans and stoners everywhere away.

The L.A. Times reports that after trying out the Quesarito in select locations, Taco Bell is adding the burrito-quesadilla monstrosity/work of genius to its menu on Monday, June 9. It's a cheese quesadilla wrapped around a beef burrito with rice, chipotle sauce and reduced-fat sour cream, and you can also order it with shredded chicken or steak.

Before Monday, only the lucky Taco Bell-goers of Oklahoma City had the chance to try the Quesarito. The product did well enough, however, that the chain is releasing it nationwide. According to the L.A. Times, Taco Bell's chief marketing officer Chris Brandt said the Quesarito is the "bestselling product in a test market since the Doritos Locos Tacos." Bow down.

It looks like Oklahoma City was also the lucky guinea pig for Taco Bell's Breakfast Quesarito -- scrambled eggs and shredded cheddar cheese inside a quesadilla, available with sausage, bacon or steak. (So basically replacing the rice in the regular Quesarito with eggs.) There's no word yet as to whether or not this breakfast item will officially make it onto the menu.

The regular Quesarito will be $1.99 for the beef, $2.79 for shredded chicken and $2.99 for steak.

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Rumors That Taco Bell May Drop This Beloved Item Have Fans Furious

According to a self-proclaimed insider, Taco Bell will soon be removing Quesaritos from their menu, the rumors of which have got people really freaking out on social media.

For the woefully underinformed, the quesartio is a beef burrito, wrapped by grilled quesadilla filled of melted cheese, and appears to be a very popular item with late-night surfers of the Internet.

The rumors started on a subreddit called "Living Mas, which is a Taco Bell-focused section of social news aggregator Reddit. A user that posts under the username "tacobellblake" listed some bullet points of how the Taco Bell menu will change starting on August 13th, which included this particular "spoiler":

QUESARITOS – RIP. I've never liked this item but I appreciate it because I understand this is a fan favorite item. The Quesarito released first as a LTO in June 2014. February of the next year we got the Sriracha Quesarito. Then October 2015 was the Volcano Quesarito. E8 2016 we got the Habanero Quesarito. Exactly one year later we had the Steak Quesarito Box for a gaming giveaway. Now the year is 2020 and they decide the quesarito's time is up after 6 years on the menu.

Judging by the immediate and voluminous levels of outrage expressed by fans of the beefy, cheesy bit of goodness? Taco Bell would be crazy to kills this suddenly-beloved menu item. With apologies to Mark Twain, reports of quesarito's death may be exaggerated, for there has been a surplus of support for the quesarito, exemplified by a handful of tweets included below:

The examples could go on, and on…and on. One enterprising Taco Bell fan even went so far as to start an online petition at Change.org, which thus far has nearly 60o signatures.

A representative from Taco Bell neither confirmed nor denied the quesarito's eventual menu disappearance in an interview with Business Insider."We are in the process of evolving our menu to simplify operations and make our team member and customer experiences easier," leaving a window of hope for those upset by the rumored menu evolution.

Many fast food chains have limited their menu offerings due to the coronavirus pandemic, so Taco Bell is by no means an outlier in this regard. There is also the very plausible theory that the "insider" leak was designed to draw out free publicity, which if was the idea all along, worked out as well as could be imagined. Taco Bell has removed items before, which you can check out at the 11 beloved menu items from Taco Bell that have vanished forever.


KFC Potato Wedges

Courtesy of KFC

In a hard blow to many, KFC removed the beloved potato wedges from the menu in June and replaced them with Secret Recipe Fries. Although there's no way those fries aren't delicious—they're coated in the chain's signature 11 spices and herbs—fans will need some time to process the loss of this iconic side dish.


Jun 5, 2014

News: Taco Bell's New Quesarito Coming June 9th

Taco Bell's quesadilla-burrito hybrid, the Quesarito, has made it out of test and will be launching this upcoming Monday, June 9, 2014 at participating Taco Bell restaurants nationwide.

Taco Bell's Quesarito features seasoned beef, Latin rice, chipotle sauce, and reduced-fat sour cream, rolled up in a grilled cheese quesadilla.

The Quesarito will be a permanent menu item and, according to the company, was the best-performing test product since the Doritos Locos Taco, which turned out to be Taco Bell's most successful product launch ever. They plan to use the Quesarito as a platform for different flavor combinations in the future.

While the product name is catchy, it's probably one most associated with a similar "secret" menu item at Chipotle.

The Quesarito will be available with a choice of seasoned beef, shredded chicken, or marinated steak. The suggested price is $1.99 for seasoned beef (650 calories 34g fat), $2.79 for shredded chicken (620 calories 30g fat) and $2.99 for steak (640 calories 31g fat).

Nutritional Info - Taco Bell Quesarito - Beef (259g)
Calories - 650 (from Fat - 300)
Fat - 34g (Saturated Fat - 12g)
Sodium - 1450mg
Carbs - 65g (Sugar - 5g)
Protein - 22g


The Quesarito Is Coming to a Taco Bell Near You

Can't decide between a quesadilla and a burrito? Well now you won't have to choose, thanks to Taco Bell's latest hybrid menu item &mdash the quesarito. The new offering hits stores nationwide on June 9.

Customers can expect a seasoned beef, Latin rice, Chipotle sauce, and sour cream burrito, which is then wrapped inside a grilled quesadilla instead of your typical tortilla. Apparently, the quesarito was a best-seller in the test market, coming in second only to Doritos Locos Tacos, which are the chain's all-around top performer.

"We're constantly hearing stories about two great things coming together to create something extraordinary and that takes on a life of its own. We have just that with the Quesarito, our latest mash-up of a full grilled cheese quesadilla wrapped around a classic burrito, making something so good that you can expect to see more flavor combinations down the road," said Chris Brandt, Taco Bell's chief marketing officer.

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Taco Bell Will Soon Sell the Quesarito: Part Quesadilla, Part Burrito, All American Fun

Taco Bell

After you read this article, you can log off the Internet. This is the only piece of news you need today. Also, do people actually "log off" the Internet? Discuss.

Starting June 9, you can order something called the Quesarito off the Taco Bell menu. Yes, with a capital "Q."

What is a Quesarito, you ask? It's basically a burrito-quesadilla hybrid, meaning that it's your basic burrito, but with a grilled, cheesy tortilla wrapped around it!

"We're constantly hearing stories about two great things coming together to create something extraordinary and that takes on a life of its own," Chris Brandt, Taco Bell's chief marketing officer, said in a statement. "We have just that with the Quesarito, our latest mash-up of a full grilled cheese quesadilla wrapped around a classic burrito, making something so good that you can expect to see more flavor combinations down the road."

Don't you love that we live in a world where someone is making a statement about a Taco Bell item that mashes up a quesadilla and a burrito?! What a time to be alive!

Here is the official description of the Quesarito, which you can order with beef, shredded chicken or steak, according to the Taco Bell website:

"The Quesarito is filled with seasoned beef, premium Latin rice, Chipotle sauce, and reduced-fat sour cream, and then wrapped up in a grilled quesadilla loaded with melted cheeses."

Count us in. No regrets. YOLO. Sorry not sorry. All those other hashtag buzzwords.

What flavor combos will they come up with next?! No, seriously. Tell us what's next. We need a more advanced warning next time.


Can the Quesarito Save Taco Bell?

Taco Bell's new Quesarito is the latest menu item that Yum! Brands (NYSE:YUM) is counting on to boost sales. Over the last few years, Taco Bell has introduced several new items, from the Cantina Bell menu to Doritos Locos Tacos and even a breakfast menu. It introduced all of them with the hope of capturing customers from Chipotle Mexican Grill (NYSE:CMG) . Unfortunately, nothing has been working. As a matter of fact, Taco Bell saw its sales drop in the most recent quarter and is now even losing business to Qdoba Mexican Grill, owned by Jack in the Box (NASDAQ:JACK) . Can the Quesarito turn things around for Taco Bell and Yum! Brands?

What is a Quesarito?
Taco Bell describes the Quesarito as "a quesadilla and a burrito rolled into one." It has become a permanent menu item at all U.S. locations starting on June 9. The Quesarito contains premium Latin rice, Chipotle sauce, and reduced-fat sour cream and comes with either beef, shredded chicken, or steak. These ingredients are then wrapped in a grilled quesadilla with melted cheeses.

According to Chris Brandt, the Chief Marketing Officer for Taco Bell, the Quesarito is Taco Bell's best-selling menu item in a test market since Doritos Locos Tacos were tested. Any comparison to Doritos Locos Tacos for Taco Bell is a great sign. Since it introduced Doritos Locos Tacos in March 2012, Taco Bell has sold more than 825 million of them.

The problem is that it's already on Chipotle's secret menu
While Taco Bell is beating Chipotle to the punch in terms of actually putting the Quesarito on its menu, it's been a secret menu item for quite some time at Chipotle. However, not everyone knows about it since you have to ask for it. A Chipotle Quesarito consists of a layer of cheese sandwiched between two burrito shells and then put in the warmer. Then you can add whatever fresh Chipotle ingredients you like.

Source: Chipotle Mexican Grill

Where Taco Bell does beat Chipotle is in terms of price. Prices for Taco Bell's Quesarito range from $1.99 for seasoned beef to $2.99 for steak. Chipotle's Quesarito prices have run from $6.65 to $11. However, Taco Bell has not been able to get Chipotle customers to trade down. Chipotle customers remain loyal and refuse to sacrifice Chipotle's freshness for Taco Bell's lower prices.

The results speak for themselves, but there is hope for this quarter
In the first quarter, Taco Bell reported that system sales were flat. The chain benefited from a 1% increase in units, but that was offset by a 1% drop in same-store sales. Taco Bell's restaurant margin decreased 2.6 percentage points to 15.6% and total operating profit decreased 16%.

Yum! Brands is counting on improvement in its second quarter. Taco Bell remains an important part of Yum! Brands and contributed 21% of Yum! Brands' total operating profit last year. The second quarter should see a sales boost from Taco Bell's new breakfast menu, which was launched on March 29. If the new Quesarito is a hit, it could provide an added boost before the second quarter ends later this month.

How are Chipotle and Qdoba doing?
Chiptole and Qdoba both reported stellar first-quarter numbers in their most recent quarters. Chipotle saw revenue increase over 24% and same-store sales rise a staggering 13.4% in its first quarter. Chipotle opened 44 new restaurants in the quarter and this brought its total restaurant count to 1,637.

Qdoba saw same-store sales rise 7% systemwide in its most recent quarter. Qdoba benefited from the mid-February introduction of its Queso Bliss promotion with two new flavors, Diablo and Verde. The restaurant chain also saw double-digit growth in its catering business.


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The new Taco Bell Quesarito, which is a burrito sheathed inside a cheesy quesadilla, is perfect. It was released Monday, June 9, and has already been referenced as the best quesadilla-wrapped food item in the country. There are few moments during the quesarito narrative where you think: "Oh, I've made the wrong choice." As Empire Strikes Back lives in the Star Wars series, the quesarito is clearly the best.

There are two things Taco Bell does at an expert level, and they both work in harmony with burrito + quesadilla. One is crazy ass food stratification. A cross-cut of the quesarito revealed layers of ground beef, "premium Latin rice," reduced-fat (!) sour cream, a spicy chipotle sauce, all swimming inside a happy ring of cheese the color of Conan O'Brien's hair. If you end up ordering the quesarito, cut it in half. The pull-apart reveals wonders, like cutting into a geode.

The second thing Taco bell does brilliantly is amalgamation. No food thing can be served without being wall-to-wall inside another food. Even the nachos are barely free-standing anymore: For a time, they were served inside a tortilla that looks like a fat throwing star. Maybe it would be a smart business strategy to wrap everything in a quesadilla? You could deliver the sodas wrapped in a quesadilla, too. Also, the restaurant should be wrapped. Actually, I think it'd be a good idea if Taco Bell developed a quesadilla exoskeleton, which could have military-in-space capabilities.

I know this would be a good idea because the Quesarito is delicious. It was $1.99 (I got the ground "beef"). The chipotle sauce was legitimately spicy, and there was enough of that bright orange cheese to lava-ooze out the burrito's cross-section. When it mixed with the rice, it lit up every lobe of the brain that likes creamy things.

Side note: I firmly believe the addition of chipotle sauce was a big "fuck you" to the Chipotle franchise, which has had the "quesorito" -- a quesadilla-wrapped burrito -- as part of their secret menu for a while.

OH WELL, RIGHT? The thing that makes the quesarito is the spice, which Taco Bell deserves a slow clap for as of late. The only complaint I had was texture. It could use something crunchy. I'm sure it's fine -- there's probably someone showering Fritos all over the inside of a quesarito as we speak, which would also be fine.

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Taco Bell to introduce the Quesarito, a burrito and quesadilla mashup

Combining Doritos and tacos wasn't enough. Now, Taco Bell has joined two other food items: The burrito and the quesadilla.

The Quesarito, which will be available nationally starting June 9, has the inside of a burrito: beef, seasoned rice, chipotle sauce and reduced-fat sour cream. Then it's wrapped in a grilled quesadilla shell, which is filled with melted cheese.

Taco Bell had been testing the Quesarito at a few restaurants across the country, and it was a hit. It has been the best-selling product in a test market since the Doritos Locos Taco, according to a press release. The company has sold 825 million Doritos Locos Tacos since it debuted in March 2012.

The Daily News got a sneak preview of a Quesarito, and while it didn't have the crisp outside of a typical quesadilla, it was cheesy and well-seasoned with a kick from the chipotle sauce, and the comforting taste of tortilla from the two-layer wrapper.


Watch the video: Taco Bell Wedding Bells (May 2022).